According to the annual SAP Concur Global Business Travel Survey 2025, half (54%) of Spanish corporate travelers expect travel budgets to stagnate or even decrease in 2025. In addition, 93% have noticed a cut in their per diems over the past year. As a result, 84% of survey participants have started to take steps to optimize their travel allowances. Leer más
The MICE industry is undergoing a profound strategic transformation, according to FCM M&E's latest report, "Trends 2025," which analyzes data from hundreds of companies in 28 countries. The study reveals a paradigm shift where events are no longer operational expenses, but key investments for human engagement and business growth, and where outsourcing is increasingly being used. Leer más
The III Innovation Summit Business Travel & MICE (ISBTM2025), held on July 2 and 3 at the Eurostars Madrid Tower, brought together nearly 400 professionals from the business travel and corporate events sector, consolidating its position as the benchmark forum in Spain. Organized by Forum Business Travel & Events, the meeting has served as a platform to analyze the great challenges and opportunities of a sector that already represents 20% of the national tourism and that, according to the president of the Tourism Council of the CEOE, Juan Cierco, "moves much more than people: it moves investments, ideas and cooperation. Leer más
The general director of Apartur, Marian Muro, says that Barcelona will not be able to welcome business and congress tourism if tourist apartments are eliminated, which would put its global competitiveness at risk. In 2024 the Catalan capital will host nearly 2,000 professional events, including trade fairs, congresses, conferences and corporate meetings, with more than 734,000 attendees, 85% of them international.
The MICE (Meetings, Incentives, Conventions, Exhibitions) sector plays a strategic role in the Spanish economy, both for its direct impact and its pull effect on other key sectors such as transport, hotels, restaurants, technology and professional services. According to Foro MICE, the sector's employers' association, the activity is close to 40,000 million euros. Leer más
Under the title "The transformation of destinations", MICE Hub by Newlink The Engagement Company gathered more than fifty professionals from the events and corporate travel sector last Tuesday, June 17 at Impact Hub Madrid Gobernador to discuss the impact of artificial intelligence on the role of the organizer and to learn about the MICE offer of various international destinations in a dynamic way. Leer más