Hotel investment in Spain has started 2026 with strong momentum, although figures vary depending on the source consulted. JLL puts the investment volume for the first quarter at 775 million euros, 35% more than in the same period of 2025, while Christie & Co puts the total at over 900 million euros across more than 25 hotel assets traded.
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Travel Advisors held its General Assembly on April 16 in Barcelona, as part of an event that coincided with the association?s 30th anniversary celebration. During the event, in addition to outlining strategic plans to strengthen TAG?s leadership in the independent agency sector, the Board of Directors was renewed. José Miguel Gimeno, CEO of MTGlobal, was elected as the new president.
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Growing regulatory pressure and the geopolitical landscape are placing data sovereignty at the center of business strategy. In the business travel sector, this trend takes on a critical dimension: companies are beginning to question the extent to which they should delegate the management of their information to third parties?such as travel agencies or technology providers? and are opting to strengthen their direct control over their data.
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The evolution of corporate events is redefining the role of venues, which are shifting from being mere containers to becoming key elements of the experience and brand communication. Carmen de la Maza, director of The 19th Hole Barcelona, analyzes the trends that are transforming the sector, from true sustainability to the need for more human, flexible, and participatory environments.
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Branding is no longer solely a marketing tool; it has become a strategic asset that directly impacts business. In this context, Tamara Navarrete, founder of Your Brand Value, will address these key points in a talk at the upcoming FBT&Events Network, to be held on April 27 at The 19th Hole Barcelona, where she will analyze how corporate and personal branding influence sales, positioning, and decision-making.
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The car rental sector has started 2026 on a clearly positive note. According to MSI data for Feneval, registrations grew by 15.5% in the first quarter, reaching 82,526 units, which strengthens the operational capacity of rental companies at a time of increasing activity in business travel.
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