• , 12 March 2026

"The market is saturated with promises; sustainability needs proof."

Sustainability has gone from being an aspirational discourse to a growing requirement in the organization of corporate events. Companies and customers now demand measurable and verifiable evidence. In this context, Víctor Manuel Fuertes and Mario Caira, co-founders of Objetivo 17 Alliance, explain how Triple O certification proposes to evaluate events from three dimensions?Origin, Opportunities, and Optimization?with independent verification. Leer más

• , 10 March 2026

Airlines, destinations, and governments launch plans to assist travelers in the Middle East

The military conflict between Iran and the United States and Israel has caught thousands of travelers off guard who, for tourism or work, were in the affected territories, especially throughout the Persian Gulf region. Both the Spanish Ministry of Foreign Affairs and various local institutions in the Middle East are providing support to travelers so that they can return to their places of origin. Leer más

• , 04 March 2026

Two-thirds of European event companies operate or expand internationally

The internationalization of event companies is advancing at the European level, but the operational and regulatory complexity of the sector is also increasing, according to the LiveCom Alliance follow-up study, with the participation of AEVEA. Most agencies operating outside their home country acknowledge that they are reaching capacity limits and demand greater collective support. Leer más

• , 03 March 2026

"An event is not designed to be perfect, but to leave a lasting impression."

Founder and CEO of MdS Global Marketing and Senior Advisor on Customer Experience and the Silver Economy at Atrevia, Juan Carlos Alcaide argues that the corporate event experience is not a matter of aesthetics or technological display, but rather a strategic discipline that combines rigorous measurement and human sensitivity. Leer más

• , 02 March 2026

Fear of traveling alone: the confidence gap among women on business trips

Coinciding with International Women's Day, a European study conducted by The Social Hub reveals that 80% of Spanish female travelers are concerned about their safety when traveling alone, a fear that intensifies in age groups that are key to corporate mobility and that influences both the choice of destination and the type of accommodation. of Spanish female travelers are concerned about their safety when traveling alone, a fear that intensifies in age groups that are key for corporate mobility and that influences both their choice of accommodation and their habits during the trip. Leer más

• , 27 February 2026

Business Travel moves from price to value with data management and foresight

Business travel is shifting from price to value through data management, foresight, and strategic vision. Forum Business Travel & Events brought together travel managers and suppliers yesterday in Barcelona to redefine the corporate travel purchasing model. Leer más