60% of travelers still prioritize human-led planning over AI

Even as artificial intelligence continues to expand in the travel sector, users still show a clear preference for traditional planning and verified information. This is reflected in a survey conducted by Civitatis of more than 7,000 travelers, which shows that 60% still trust human input more than recommendations generated by algorithms.

The study suggests that, although AI is gaining ground in travel planning, its use is not yet fully established. In fact, 60% of respondents say they do not use artificial intelligence tools to plan their trips, even among frequent travelers?those taking between 2 and 5 trips a year?and a majority over the age of 46.

Among the reasons for this resistance, two stand out: on the one hand, many users? preference for designing their own itineraries in a personalized way, and on the other, a knowledge gap that limits the use of these technologies in certain segments.

The analysis also reveals that artificial intelligence is primarily used as a support tool for logistical matters, but not as the sole basis for decision-making. After receiving recommendations, travelers tend to cross-check the information on other platforms or search engines, especially to verify aspects such as actual availability or updated prices.

This need for validation stems from the errors detected in the dynamic information provided by AI. Nearly 50% of users who have used these tools report having encountered errors, mainly related to outdated schedules, incorrect links, or references to establishments that are no longer in operation.

In this context, the data shows that the reliability and timeliness of information remain key factors in travel planning, and that human oversight continues to play a decisive role in decision-making.