Airlines, destinations, and governments launch plans to assist travelers in the Middle East

The military conflict between Iran and the United States and Israel has caught thousands of travelers off guard who, for tourism or work, were in the affected territories, especially throughout the Persian Gulf region. Both the Spanish Ministry of Foreign Affairs and various local institutions in the Middle East are providing support to travelers so that they can return to their places of origin.

• , 10 March 2026

Two-thirds of European event companies operate or expand internationally

The internationalization of event companies is advancing at the European level, but the operational and regulatory complexity of the sector is also increasing, according to the LiveCom Alliance follow-up study, with the participation of AEVEA. Most agencies operating outside their home country acknowledge that they are reaching capacity limits and demand greater collective support.

• , 04 March 2026

"An event is not designed to be perfect, but to leave a lasting impression."

Founder and CEO of MdS Global Marketing and Senior Advisor on Customer Experience and the Silver Economy at Atrevia, Juan Carlos Alcaide argues that the corporate event experience is not a matter of aesthetics or technological display, but rather a strategic discipline that combines rigorous measurement and human sensitivity.

• , 03 March 2026